Google Ads is an online advertising platform developed by Google, where businesses can create and display advertisements across Google’s extensive network. This includes Google search results, YouTube, and a wide array of partner websites through the Google Display Network. Google Ads operates on a pay-per-click (PPC) model, meaning advertisers pay only when a user clicks on their ad.
Here are some key components and features of Google Ads:
1. Campaign Types:
- Search Ads: Text ads that appear on Google search results pages when users search for specific keywords. These are often targeted and help drive traffic directly to a website.
- Display Ads: Visual/banner advertisements displayed on websites within the Google Display Network. These can be used for branding and remarketing.
- Video Ads: Ads that appear before, during, or after videos on YouTube. Video ads can be skippable or non-skippable depending on the format
- Shopping Ads: Product-based ads that appear when users search for specific products on Google. They include product images, prices, and retailers’ names.
- App Ads: Ads specifically designed to promote mobile apps across Google’s platforms, encouraging users to download or engage with an app.