SEO, or Search Engine Optimization, is the practice of improving a website’s visibility in search engine results pages (SERPs) to increase organic (non-paid) traffic. The process involves optimizing various elements of a website, including its content, technical structure, and overall user experience, to make it more appealing to search engines like Google, Bing, and others.
Key components of SEO include:
Keyword Research: Identifying the terms and phrases that potential customers use to search for products or services relevant to your business.
On-Page SEO: Optimizing individual pages on a website to rank higher and earn more relevant traffic. This includes using the right keywords, creating quality content, optimizing title tags, meta descriptions, headers, and images.
Technical SEO: Enhancing the backend structure and coding of a website to help search engines crawl and index it more effectively. This involves improving site speed, mobile-friendliness, URL structure, and ensuring secure connections (HTTPS).
Off-Page SEO: Building a site’s authority and reputation by gaining high-quality backlinks from other reputable websites. This can be achieved through guest blogging, social media marketing, and influencer outreach.
