Digital marketing refers to the use of online channels, platforms, and technologies to promote products or services to consumers. It encompasses a wide range of strategies, including:
- Search Engine Optimization (SEO) – Optimizing websites to rank higher on search engines like Google.
- Content Marketing – Creating and sharing valuable content (blogs, videos, infographics) to attract and engage audiences.
- Social Media Marketing (SMM) – Promoting products or services through platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Pay-Per-Click Advertising (PPC) – Running paid ads on search engines and social media to drive traffic and sales.
- Email Marketing – Sending targeted emails to nurture leads and engage customers.
- Affiliate Marketing – Partnering with influencers or affiliates to promote products for a commission.
- Influencer Marketing – Collaborating with social media influencers to reach a wider audience.
- Mobile Marketing – Engaging customers through SMS, mobile apps, or push notifications.
- Video Marketing – Using video content (YouTube, TikTok, Instagram Reels) to increase brand awareness and engagement.
